Friday, September 21, 2007

Areva

This corporation is rolling out ads on CNN, which I'm forced to watch here at work, here's the ad.

It's a crazy mashup of the sims and the simpsons and some sort of cartoon utopia.

I'm sure this isn't the first nuclear greenwashing campaign, just the most recent.
What I love about these sorts of ads is the complete disconnect with their actual industry and instead a focus on how your life will be so much better with reliable nuclear power to fuel your dance parties.
All the petroleum companies are starting to pursue the same strategy (BP is no longer British Petroleum, now it's Beyond Petroleum.)
Oh, and I'm not entirely anti-nuclear either, I think if you eliminated the corrupt contractors and engineers who design and build unsafe reactors and replace all the humans who make all the operational mistakes with robots everything would be fine.

3 comments:

Anonymous said...

I'm confused by your last comment. If we were to "...replace all the humans who make all the operational mistakes with robots..." which were created and programmed by human contractors and engineers who make operational mistakes, that would be better... how?

Seriously, since you're not entirely anti-nuclear what are you? Just curious.

Anonymous said...

I'm confused by your last comment. If we were to "...replace all the humans who make all the operational mistakes with robots..." which were created and programmed by human contractors and engineers who make operational mistakes, that would be better... how?

Seriously, since you're not entirely anti-nuclear what are you? Just curious.

chucklesmcfarland said...

How about this...eliminate any for profit ventures from bidding or constructing any nuclear facilities, force all energy generation and independence to be a goal of the nation, just like NASA in the 60s.